goal
I rebranded the Blue Coconut food truck. The goal was to take a poor brand design and create a new one that better caters to the food truck audience. The entire brand was recreated including the brand guidelines, truck wrap, menu, and merchandise.
process
I approached this project with the mindset of branding according to the truck name, Blue Coconut hawiian BBQ. I kept a blue color scheme, and made based the design on the traditional Hawaiian designs.
result
The final design is a mixture of the more gritty, rough feel of BBQ, while also having the clean traditional feel of traditional hawiian designs. The color scheme is consistent with the name of the truck as well as a tropical feel.